Content Hacker was privileged to work alongside Michael, a distinguished trauma therapist and owner of Deeply Understood, to develop his brand guidelines and website. The project commenced with a blank canvas, a blank website that concealed a unique and intriguing service. In the first stage, we developed comprehensive brand guidelines that served as a blueprint for the rest of the project. We meticulously identified and analyzed the target audience’s needs and preferences. We then reflected them in the website’s design by showing the benefits of Michael’s service. This project’s success hinged on our unwavering attention to detail, as evidenced by our deliberate incorporation of motion graphics to infuse the website with the dynamism it deserved. Our team established that the website’s primary objective was to encourage users to book a meeting, and that determined the call-to-action (CTA) placement and design.
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