We designed Roberto Candelaria’s website to target his intended audience – individuals seeking to expand their business sales. Our primary focus was optimizing the information hierarchy and strategically employing clear calls to action (CTAs) to encourage users to contact Roberto for speaking engagements or sales assistance. On the home page, users can quickly discover the services offered and the benefits of enlisting Roberto’s expertise. Additionally, we incorporated the companies that Roberto has previously collaborated with to establish his authority within the industry.
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