The Change with Reem project began by establishing key parameters for the brand identity that would effectively embody the values of her personal fitness training website.
After researching color psychology, we determined that cyan-green would work as the primary color. Following this, we continued to define typographic usage, brand assets, and other essential elements. With the initial branding completed, we proceeded to develop the website. To engage users, we incorporated a freebie as a hook along; with testimonials to establish credibility; and integrations to facilitate appointment booking, among other features.
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